BUYING FLOSPORTS PROGRAMMATICALLY

FloSports delivers premium, sports-obsessed audiences at scale — across 25+ sports verticals. Whether you're looking for high-impact live video or addressable audience reach, programmatic buying on FloSports makes it easy to connect with passionate fans across brand safe sports only supply.

EXCLUSIVE LIVE
SPORTS INVENTORY

EXCLUSIVE LIVE SPORTS
INVENTORY

Access premium, live and
long-form content across
underserved sports
communities.

BRAND SAFETY
& QUALITY

BRAND SAFETY
& QUALITY

100% direct-sourced inventory with no resellers. Brand-safe environments with transparent reporting.

FLEXIBLE BUYING
OPTIONS

FLEXIBLE BUYING
OPTIONS

Reserve guaranteed inventory or bid in real time — whatever fits your media strategy.

CROSS-DEVICE
REACH

CROSS-DEVICE
REACH

Engage users across CTV, desktop, and mobile via high-impact formats like pre-roll, mid-roll, & display.

Publisher Sets Price - Fixed Budget

Reserve

Managed

(DIRECT IO)

FloSports handles everything. We set the CPM, deliver guaranteed impressions, and manage campaign pacing, targeting, and optimizations via our ad servers (SpringServe & GAM).

BEST FOR

Advertisers who prefer a handsoff approach and want whiteglove service with guaranteed delivery from our direct sales team (not programmatic).

Self-Managed

(PROGRAMMATIC GUARANTEED)

You execute the campaign
through your DSP using a Deal ID.
Guaranteed volume and pricing,
with full control over targeting, pacing, and reporting.

BEST FOR

Buyers who want guaranteed premium inventory while keeping execution and optimization in-house.

When to choose programmatic guaranteed

  • You want priority access to live events or sponsorships
  • You need guaranteed delivery with fixed pricing
  • You prefer reporting, pacing, and optimization in your DSP
  • You’re running omnichannel campaigns and need unified frequency and
    budget control

Advertiser Bids on Price - No Fixed Budget

AUCTION

Managed

(PMP OR PREFERRED DEAL)

FloSports sets up curated deals
in your DSP with floor pricing and inventory prioritization above the open exchange.

BEST FOR

Buyers who want flexibility, brand safety, and premium access without the commitment of a guaranteed deal.

Self-Managed

(OPEN AUCTION)

You bid directly via your DSP in
the open exchange. Lowest priority access with no guaranteed delivery or placement.

BEST FOR

Campaigns focused on scale and efficiency, where CPMs matter more than placement control.

When to choose PMP/preferred deals

  • You want to test premium inventory before scaling into a guaranteed deal
  • You need to control CPMs while maintaining brand safety
  • You’re activating audience targeting or contextual layers via DSP
  • You’re avoiding open exchange volatility

DSP Compatibility / Activation Guide

  • FloSports is available across all major DSPs.
  • We’ll provide Deal IDs and targeting best practices for your platform of choice.

Available on all DSP's

Creative Specs & Format Options

  • Video: Pre-roll, Mid-roll (5s / 15s / 30s / 60s)
  • Display: Standard IAB
  • Platforms: CTV, Mobile App, OLV, Web display

Custom Opportunities

Custom integrations for event sponsorships and branded content are available through our direct sales team, with tailored solutions to fit your goals.

Let’s build the best path for your brand — whether that’s guaranteed, private, or open access. Contact our team to activate your first deal or request Deal IDs for your DSP today.